SAMSUNG GS6 LAUNCH 2015 Cedar Lake Theater, NYC
For the launch of the Samsung Galaxy S6 + Galaxy Edge, TVG worked with PMK*BNC to conceptualize, fabricate, and execute an influencer dinner and an after party featuring DJ Kiss, DJ MOS, and Disclosure. The goal of the event was to organically promote the new phones with interactive vignettes that demonstrated the key features and to highlight their sleek design with high gloss finishes, sinuous curves, and LED lighting. The event included a scenic kitchen and chef’s table-style dinner with Scarpetta owner and Food Network chef Scott Conant and an open cocktail party lounge with VIP areas for celebrity guests including Tyrese, Victor Cruz, Gigi Hadid, Hillary Swank, ?uestLove, and Sophia Bush. A full write-up was included in BizBash (article here).
CONCEPT & VISION
The look and feel of the space was designed to mimic with the innovation-led characteristics of the Galaxy S6."New Lines" was the leading design concept behind the project. The elements were brought together with the use of materials such as black lacquer, mixed metals, textured grays, and clean white served as the canvas for jewel-toned lighting and a custom architectural chandelier that emitted geometric shadows.
FABRICATION
TVG fabricated a full scenic kitchen, bars and DJ booth with embedded lighting, removable walls, and custom curved table to seat 30. The elements set the scene for the simultaneous events.
PRODUCTION & DESIGN
The event had a 3-week turnaround time with many custom elements. Our TVG team was able to leverage its in-house fabrication shop and design network of trusted vendors to work overtime to pull off thecompanies biggest budget Samsung project to-date.
WRAP UP
30 influencers in sports, music, entertainment, and fashion attended the dinner and 450 industry influencers attended the after party.
